Marketing for non-marketing managers
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
The Institute of Management ; Pitman
1993
|
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000022291 | ||
| 008 | 021119n | ||
| 020 | |a 0273601415 | ||
| 090 | 0 | 0 | |a HF5415 |b .F58 1993 |
| 100 | 0 | |a Forsyth, Patrick |e author | |
| 245 | 0 | 0 | |a Marketing for non-marketing managers |c Patrick Forsyth |
| 260 | 2 | |a London |b The Institute of Management ; |b Pitman |c 1993 | |
| 300 | |a xv, 176 p. ; |c 24 cm. | ||
| 650 | 0 | |a Marketing | |
| 999 | |a 1000024116 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||