Promotional management

Bibliographic Details
Main Authors:	Govoni, Norman A. P. (Author), Eng, Robert , 1959- (Author), Galper, Morton (Author)
Format:	Book
Published:	Singapore : Prentice Hall , c1993
Subjects:	Marketing Sales promotion

Promotional management by Govoni, Norman A. P., Eng, Robert J., Galper, Morton

Published 1986