Promotional management
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Singapore
Prentice Hall
c1993
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000022138 | ||
| 008 | 021119n | ||
| 020 | |a 9813026987 | ||
| 090 | 0 | 0 | |a HF5438.5 |b .G69 1993 |
| 100 | 0 | |a Govoni, Norman A. P. |e author | |
| 245 | 0 | 0 | |a Promotional management |c Norman Govoni, Robert Eng, Morton Galper |
| 260 | 2 | |a Singapore |b Prentice Hall |c c1993 | |
| 300 | |a xiii, 578 p. ; |c 22 cm. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Sales promotion | |
| 700 | 0 | |a Eng, Robert |d 1959- |e author | |
| 700 | 0 | |a Galper, Morton |e author | |
| 999 | |a 1000022554 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||