Promotional management

Promotional management

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Bibliographic Details
Main Authors: Govoni, Norman A. P. (Author), Eng, Robert , 1959- (Author), Galper, Morton (Author)
Format: Book
Published: Singapore : Prentice Hall , c1993
Subjects:
Marketing
Sales promotion
Description
Physical Description:xiii, 578 p. ; ; 22 cm.
Bibliography:Includes index
ISBN:9813026987

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