APA (7th ed.) Citation

Govoni, N. A. P., Eng, R., & Galper, M. (1993). Promotional management. Prentice Hall.

Chicago Style (17th ed.) Citation

Govoni, Norman A. P., Robert Eng, and Morton Galper. Promotional Management. Singapore: Prentice Hall, 1993.

MLA (9th ed.) Citation

Govoni, Norman A. P., et al. Promotional Management. Prentice Hall, 1993.