Selling, principles and practices

Bibliographic Details
Main Authors: Russell, Frederic Arthur , 1886-1973 (Author), Beach, Frank Herman , 1895-1967 (Author), Buskirk, Bruce D. (Author), Buskirk, Richard H. [ (Richard Hobart)] , 1927-1994 (Author)
Format: Book
Published: New York : McGraw-Hill , c1988
Edition:12th ed.
Series:McGraw-Hill series in marketing
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000022055
005 20190516093000.0
020 |a 0070543658 
090 0 0 |a HF5438.25   |b .R87 1988 
100 0 |a Russell, Frederic Arthur ,   |d 1886-1973 ,   |e author 
245 0 0 |a Selling, principles and practices   |c Frederick A. Russell, Frank H. Beach, Richard H. Buskirk ; with Bruce D. Buskirk 
250 |a 12th ed. 
260 2 |a New York :   |b McGraw-Hill ,   |c c1988 
300 |a 602 p. ; ;   |c 24 cm. 
440 0 0 |a McGraw-Hill series in marketing 
500 |a Includes index 
650 0 |a Selling 
700 0 |a Beach, Frank Herman ,   |d 1895-1967 ,   |e author 
700 0 |a Buskirk, Bruce D. ,   |e author 
700 0 |a Buskirk, Richard H. [  |q (Richard Hobart)] ,   |d 1927-1994 ,   |e author 
999 |a 1000022532   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus