Selling, principles and practices
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1988
|
| Edition: | 12th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | 602 p. ; ; 24 cm. |
| ISBN: | 0070543658 |