Selling today an extension of the marketing concept
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass.
Allyn and Bacon
1992
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xv, 601 p. ; 24 cm. |
|---|---|
| ISBN: | 0205132502 |