Selling dynamics

Bibliographic Details
Main Authors: Allen, Robert Y. (Author), Spohn, Robert F. (Author), Wilson, I. Herbert (Author)
Format: Book
Published: New York : McGraw-Hill , 1984
Series:McGraw-Hill series in marketing
Subjects:
Description
Item Description:Includes index
Physical Description:xx, 487 p. ; ; 24 cm.
ISBN:0070011613