Mass customization the new frontier in business competition

Mass customization the new frontier in business competition

Bibliographic Details
Main Author: Pine, Joseph B. (Author)
Format: Book
Published: Boston, Mass. Harvard Business School Press c1993
Subjects:
Competition
Manufactures > Technological innovations > Management
Mass production
New products > Management
Service industries > Technological innovations > Management
Technological innovations > Management
Description
Physical Description:xxi, 333 p. ; 24 cm.
ISBN:0875843727

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