Consumer behavior : implications for marketing strategy

Consumer behavior : implications for marketing strategy

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Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Published: Homewood, Ill. : BPI Irwin , 1989
Edition:4th ed.
Subjects:
Consumer behavior > United States
Market surveys > United States
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Consumer behavior : implications for marketing strategy

Consumer behavior : implications for marketing strategy by Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Published 1986
Show all versions (2)

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