Consumer behavior : implications for marketing strategy

Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Published: Homewood, Ill. : BPI Irwin , 1989
Edition:4th ed.
Subjects:

MARC

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020 |a 0256063311 
090 0 0 |a HF5415.3   |b .H42 1989 
100 0 |a Hawkins, Del I. ,   |e author 
245 0 0 |a Consumer behavior :   |b implications for marketing strategy   |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
250 |a 4th ed. 
260 2 |a Homewood, Ill. :   |b BPI Irwin ,   |c 1989 
300 |a xviii, 796 p. ; ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior   |z United States 
650 0 |a Market surveys   |z United States 
700 0 |a Best, Roger J. ,   |e author 
700 0 |a Coney, Kenneth A. ,   |e author 
999 |a 1000017938   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus