Consumer behavior : implications for marketing strategy
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
BPI Irwin ,
1989
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xviii, 796 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256063311 |