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00000cam a2200000 7i4500 |
| 001 |
0000021725 |
| 005 |
20021119093000.0 |
| 008 |
021119n |
| 020 |
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|a 0899307647
|
| 090 |
0 |
0 |
|a HF5415.32
|b .M67 1992
|
| 100 |
0 |
|
|a Moschis, George P. ,
|e author
|
| 245 |
0 |
0 |
|a Marketing to older consumers :
|b a handbook of information for strategy development
|c George P. Moschis
|
| 260 |
2 |
|
|a Westport, CT :
|b Quorum Books ,
|c 1992
|
| 300 |
|
|
|a 338 p. ; ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Aged as consumers
|
| 650 |
|
0 |
|a Marketing
|
| 999 |
|
|
|a 1000017936
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|