Marketing to older consumers a handbook of information for strategy development
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Westport, CT
Quorum Books
1992
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| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000021725 | ||
| 008 | 021119n | ||
| 020 | |a 0899307647 | ||
| 090 | 0 | 0 | |a HF5415.32 |b .M67 1992 |
| 100 | 0 | |a Moschis, George P. |e author | |
| 245 | 0 | 0 | |a Marketing to older consumers |b a handbook of information for strategy development |c George P. Moschis |
| 260 | 2 | |a Westport, CT |b Quorum Books |c 1992 | |
| 300 | |a 338 p. ; |c 24 cm. | ||
| 650 | 0 | |a Aged as consumers | |
| 650 | 0 | |a Marketing | |
| 999 | |a 1000017936 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||