Consumer market research handbook

Bibliographic Details
Main Authors: Downham, John (Author), Worcester, Robert M. (Author)
Format: Book
Published: London : McGraw-Hill , 1986
Edition:3rd revised and enlarged ed.
Subjects:

MARC

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020 |a 0077070755 
090 0 0 |a HF5415.2   |b .C62 1986 
245 0 0 |a Consumer market research handbook   |c editors, Robert M. Worcester, John Downham 
250 |a 3rd revised and enlarged ed. 
260 2 |a London :   |b McGraw-Hill ,   |c 1986 
300 |a ix, 840 p. ; ;   |c 25 cm. 
504 |a Includes bibliographical references (p. 773-801) and index 
650 0 |a Marketing research 
700 0 |a Downham, John ,   |e author 
700 0 |a Worcester, Robert M. ,   |e author 
999 |a 1000017929   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus