Consumer market research handbook
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
London :
McGraw-Hill ,
1986
|
| Edition: | 3rd revised and enlarged ed. |
| Subjects: |
| Physical Description: | ix, 840 p. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 773-801) and index |
| ISBN: | 0077070755 |