APA (7th ed.) Citation

Churchill, G. A. (1988). Basic marketing research. The Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. Chicago: The Dryden Press, 1988.

MLA (9th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. The Dryden Press, 1988.

Warning: These citations may not always be 100% accurate.