Marketing research : text and cases

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Marketing research : text and cases

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Bibliographic Details
Main Authors:	Boyd, Harper W. (Author), Stasch, Stanley F. (Author), Westfall, Ralph L. (Author)
Format:	Book
Published:	Homewood, Ill. : Tokyo : Richard D. Irwin Toppan , 1991
Edition:	7th ed
Subjects:	Marketing research Marketing research > Case studies

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