Marketing research : text and cases

Bibliographic Details
Main Authors: Boyd, Harper W. (Author), Stasch, Stanley F. (Author), Westfall, Ralph L. (Author)
Format: Book
Published: Homewood, Ill. : Tokyo : Richard D. Irwin Toppan , 1991
Edition:7th ed
Subjects:

MARC

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020 |a 0256068135 
090 0 0 |a HF5415.2   |b .B65 1991 
100 0 |a Boyd, Harper W. ,   |e author 
245 0 0 |a Marketing research :   |b text and cases   |c Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch 
250 |a 7th ed 
260 2 |a Homewood, Ill. :   |b Richard D. Irwin   |a Tokyo :   |b Toppan ,   |c 1991 
300 |a xv, 816 p. :   |b ill. ;   |c 25 cm. 
504 |a Includes index 
650 0 |a Marketing research 
650 0 |a Marketing research   |v Case studies 
700 0 |a Stasch, Stanley F. ,   |e author 
700 0 |a Westfall, Ralph L. ,   |e author 
999 |a 1000017865   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus