Marketing research : text and cases
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. : Tokyo :
Richard D. Irwin Toppan ,
1991
|
| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xv, 816 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0256068135 |