Marketing research text and cases

Marketing research text and cases

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Bibliographic Details
Main Authors: Boyd, Harper W. (Author), Stasch, Stanley F. (Author), Westfall, Ralph L. (Author)
Format: Book
Published: Homewood, Ill. Tokyo Richard D. Irwin Toppan 1991
Edition:7th ed
Subjects:
Marketing research
Marketing research > Case studies
Description
Physical Description:xv, 816 p. ill. 25 cm
ISBN:0256068135

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