Marketing research text and cases
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
1972
|
| Edition: | 3rd ed |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000021650 | ||
| 008 | 021119s1972 | ||
| 090 | 0 | 0 | |a HF5415.2 |b .B65 1972 |
| 100 | 0 | |a Boyd, Harper W. |e author | |
| 245 | 1 | 0 | |a Marketing research |b text and cases |c Harper W. Boyd, Jr., Ralph Westfall |
| 250 | |a 3rd ed | ||
| 260 | 2 | |a Homewood, Ill. |b Irwin |c 1972 | |
| 300 | |a xv, 813 p. |b ill. |c 24 cm | ||
| 650 | 0 | |a Marketing research | |
| 650 | 0 | |a Marketing research |v Case studies | |
| 700 | 0 | |a Westfall, Ralph L. |e author | |
| 999 | |a 1000017864 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||