Marketing research : text and cases

Marketing research : text and cases

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Bibliographic Details
Main Authors: Boyd, Harper W. (Author), Westfall, Ralph L. (Author)
Format: Book
Published: Homewood, Ill. : Irwin , 1972
Edition:3rd ed
Subjects:
Marketing research
Marketing research > Case studies
Description
Physical Description:xv, 813 p. : ill. ; 24 cm.
Bibliography:Includes index

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