Marketing audit checklists : a guide to effective marketing resource realization
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| Format: | Book |
| Published: |
London :
McGraw-Hill ,
c1993
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| Edition: | 2nd ed. |
| Series: | McGraw-Hill marketing for professionals
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| Subjects: |
| Physical Description: | xxiv, 283 p. ; ; 26 cm. |
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| ISBN: | 0077077601 |