Product planning and management : designing and delivering value

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Product planning and management : designing and delivering value

Bibliographic Details
Main Authors:	Moore, William L. [ (William Loyd)] , 1946- (Author), Passemier, Edgar A. (Author)
Format:	Book
Published:	New York : McGraw-Hill , 1993
Series:	McGraw-Hill series in marketing
Subjects:	New products > Management

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