Product planning and management designing and delivering value

Bibliographic Details
Main Authors: Moore, William L. (William Loyd) 1946- (Author), Passemier, Edgar A. (Author)
Format: Book
Published: New York McGraw-Hill 1993
Series:McGraw-Hill series in marketing
Subjects:

MARC

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100 0 |a Moore, William L.  |q (William Loyd)  |d 1946-  |e author 
245 0 0 |a Product planning and management   |b designing and delivering value   |c William L. Moore, Edgar A. Pessemier 
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300 |a 542 p. ;  |c 24 cm. 
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650 0 |a New products  |x Management 
700 0 |a Passemier, Edgar A.  |e author 
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999 |a 1000017854  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus