Product planning and management : designing and delivering value

Bibliographic Details
Main Authors: Moore, William L. [ (William Loyd)] , 1946- (Author), Passemier, Edgar A. (Author)
Format: Book
Published: New York : McGraw-Hill , 1993
Series:McGraw-Hill series in marketing
Subjects:

MARC

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020 |a 0070430462 
090 0 0 |a HF5415.153   |b .M66 1993 
100 0 |a Moore, William L. [  |q (William Loyd)] ,   |d 1946- ,   |e author 
245 0 0 |a Product planning and management :   |b designing and delivering value   |c William L. Moore, Edgar A. Pessemier 
260 2 |a New York :   |b McGraw-Hill ,   |c 1993 
300 |a 542 p. ; ;   |c 24 cm. 
440 0 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a New products   |x Management 
700 0 |a Passemier, Edgar A. ,   |e author 
999 |a 1000017853   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017854   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus