APA (7th ed.) Citation

Moore, W. L., & Passemier, E. A. (1993). Product planning and management: Designing and delivering value. McGraw-Hill.

Chicago Style (17th ed.) Citation

Moore, William L., and Edgar A. Passemier. Product Planning and Management: Designing and Delivering Value. New York: McGraw-Hill, 1993.

MLA (9th ed.) Citation

Moore, William L., and Edgar A. Passemier. Product Planning and Management: Designing and Delivering Value. McGraw-Hill, 1993.