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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000021616 |
| 005 |
20180912093000.0 |
| 008 |
021119s1978 |
| 020 |
|
|
|a 0805341021
|
| 090 |
0 |
0 |
|a HD69.N4
|b .H55
|
| 100 |
0 |
|
|a Hisrich, Robert D. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing a new product :
|b it's planning, development and control
|c Robert D. Hisrich, Michael P. Peters
|
| 260 |
2 |
|
|a Menlo Park, Calif. ,
|c Benjamin/Cummings ,
|c c1978
|
| 300 |
|
|
|a ix, 358 p. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Product management
|
| 700 |
1 |
|
|a Peters, Michael P. ,
|e author
|
| 999 |
|
|
|a 1000017851
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|