Marketing a new product : it's planning, development and control

Marketing a new product : it's planning, development and control

Bibliographic Details
Main Authors: Hisrich, Robert D. (Author), Peters, Michael P. (Author)
Format: Book
Published: Menlo Park, Calif. , Benjamin/Cummings , c1978
Subjects:
Marketing
Product management
Description
Physical Description:ix, 358 p. ; 24 cm.
Bibliography:Includes index
ISBN:0805341021

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