Marketing a new product it's planning, development and control

Bibliographic Details
Main Authors:	Hisrich, Robert D. (Author), Peters, Michael P. (Author)
Format:	Book
Published:	Menlo Park, Calif. Benjamin/Cummings c1978
Subjects:	Marketing Product management

Description
Physical Description:	ix, 358 p. 24 cm
ISBN:	0805341021

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