APA (7th ed.) Citation

Hisrich, R. D., & Peters, M. P. (1978). Marketing a new product: It's planning, development and control.

Chicago Style (17th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing a New Product: It's Planning, Development and Control. Menlo Park, Calif, 1978.

MLA (9th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing a New Product: It's Planning, Development and Control. 1978.