New products management
| Main Author: | |
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| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
c1991
|
| Edition: | 3rd ed |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxi, 564 p. 24 cm |
|---|---|
| ISBN: | 0256082073 |