Marketing : concepts and decision making

Bibliographic Details
Main Authors: Gross, Charles W. (Author), Peterson, Robin (Author)
Format: Book
Published: St. Paul, Minn. : West Publishing , c1987
Subjects:

MARC

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005 20040108093000.0
008 021119s1987
020 |a 0314852425 
090 0 0 |a HF5415.135   |b .G76 1987 
100 0 |a Gross, Charles W. ,   |e author 
245 1 0 |a Marketing :   |b concepts and decision making   |c Charles W. Gross, Robin T. Peterson 
260 2 |a St. Paul, Minn. :   |b West Publishing ,   |c c1987 
300 |a xxviii, 700 p. ;   |c 26 cm. 
504 |a Includes index 
650 0 |a Marketing   |x Decision making 
650 0 |a Marketing   |x Management 
700 1 |a Peterson, Robin ,   |e author 
999 |a 1000017846   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus