APA (7th ed.) Citation

Gross, C. W., & Peterson, R. (1987). Marketing: Concepts and decision making. West Publishing.

Chicago Style (17th ed.) Citation

Gross, Charles W., and Robin Peterson. Marketing: Concepts and Decision Making. St. Paul, Minn: West Publishing, 1987.

MLA (9th ed.) Citation

Gross, Charles W., and Robin Peterson. Marketing: Concepts and Decision Making. West Publishing, 1987.