Cases in strategic marketing

Bibliographic Details
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1989
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000021602
005 20070618.0
008 021119s1989
020 |a 013119108X 
090 0 0 |a HF5415.135   |b .C37 1989 
245 0 0 |a Cases in strategic marketing   |c Linda E. Swayne, Peter M. Ginter 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1989 
300 |a xxi, 72 p. ; ;   |c 24 cm. 
500 |a Includes index 
650 0 |a Marketing   |x Decision making 
999 |a 1000017845   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus