Social responsibility in marketing : a proactive and profitable marketing management strategy

Bibliographic Details
Main Author: Samli, A. Coskun (Author)
Format: Book
Published: Westport, Conn. ; London : Quorum Books , c1992
Subjects:

MARC

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020 |a 0899306284 
090 0 0 |a HF5415.13   |b .S24 1992 
100 0 |a Samli, A. Coskun ,   |e author 
245 0 0 |a Social responsibility in marketing :   |b a proactive and profitable marketing management strategy   |c A. Coskun Samli 
260 2 |a Westport, Conn. ; London :   |b Quorum Books ,   |c c1992 
300 |a xiv, 198 p. ; ;   |c 22 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Green marketing   |x Management 
650 0 |a Marketing   |x Management 
650 0 |a Marketing   |x Social aspects 
650 0 |a Social responsibility of business 
999 |a 1000017842   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus