Social responsibility in marketing a proactive and profitable marketing management strategy

Bibliographic Details
Main Author: Samli, A. Coskun (Author)
Format: Book
Published: Westport, Conn. ; London Quorum Books c1992
Subjects:

MARC

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300 |a xiv, 198 p. ;  |c 22 cm. 
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650 0 |a Marketing  |x Management 
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