Social responsibility in marketing : a proactive and profitable marketing management strategy
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| Format: | Book |
| Published: |
Westport, Conn. ; London :
Quorum Books ,
c1992
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| Subjects: |
| Physical Description: | xiv, 198 p. ; ; 22 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0899306284 |