Cases in marketing strategy

Bibliographic Details
Main Authors:	Hise, Richard T. (Author), McDaniel, Stephen W. 1949- (Author)
Format:	Book
Published:	Columbus, Ohio Charles E. Merill 1984
Subjects:	Marketing > Management > Case studies

MARC


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090	0	0	\|a HF5415.13 \|b .H573
100	0		\|a Hise, Richard T. \|e author
245	0	0	\|a Cases in marketing strategy \|c Richard T. Hise, Stephen W. McDaniel
260	2		\|a Columbus, Ohio \|b Charles E. Merill \|c 1984
300			\|a xvii, 676 p. ; \|c 26 cm.
650		0	\|a Marketing \|x Management \|v Case studies
700	0		\|a McDaniel, Stephen W. \|d 1949- \|e author
999			\|a 1000017841 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus