Cases in marketing strategy

Bibliographic Details
Main Authors: Hise, Richard T. (Author), McDaniel, Stephen W. , 1949- (Author)
Format: Book
Published: Columbus, Ohio : Charles E. Merill , 1984
Subjects:

MARC

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090 0 0 |a HF5415.13   |b .H573 
100 0 |a Hise, Richard T. ,   |e author 
245 0 0 |a Cases in marketing strategy   |c Richard T. Hise, Stephen W. McDaniel 
260 2 |a Columbus, Ohio :   |b Charles E. Merill ,   |c 1984 
300 |a xvii, 676 p. ; ;   |c 26 cm. 
500 |a Includes index 
650 0 |a Marketing   |x Management   |v Case studies 
700 0 |a McDaniel, Stephen W. ,   |d 1949- ,   |e author 
999 |a 1000017841   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus