Cases in marketing strategy

Bibliographic Details
Main Authors:	Hise, Richard T. (Author), McDaniel, Stephen W. 1949- (Author)
Format:	Book
Published:	Columbus, Ohio Charles E. Merill 1984
Subjects:	Marketing > Management > Case studies

Description
Physical Description:	xvii, 676 p. ; 26 cm.
ISBN:	0675201039

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