APA (7th ed.) Citation

Hise, R. T., & McDaniel, S. W. (1984). Cases in marketing strategy. Charles E. Merill.

Chicago Style (17th ed.) Citation

Hise, Richard T., and Stephen W. McDaniel. Cases in Marketing Strategy. Columbus, Ohio: Charles E. Merill, 1984.

MLA (9th ed.) Citation

Hise, Richard T., and Stephen W. McDaniel. Cases in Marketing Strategy. Charles E. Merill, 1984.