Design and marketing of new products
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1980
|
| Series: | Prentice-Hall International series in management
|
| Subjects: |
| Physical Description: | xx, 618 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 583-608) and index |
| ISBN: | 0132012693 |