Design and marketing of new products
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
c1980
|
| Series: | Prentice-Hall International series in management
|
| Subjects: |
| Physical Description: | xx, 618 p. ill. 24 cm |
|---|---|
| ISBN: | 0132012693 |