Industrial marketing management : text and cases
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| Format: | Book |
| Published: |
Boston, Mass. :
Kent ,
c1992
|
| Edition: | 5th ed. |
| Series: | The Kent series in marketing
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| Subjects: |
| Physical Description: | xi, 899 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0534972039 |