APA (7th ed.) Citation

Aaker, D. A. (1988). Strategic market management (2nd ed.). John Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A. Strategic Market Management. 2nd ed. New York: John Wiley, 1988.

MLA (9th ed.) Citation

Aaker, David A. Strategic Market Management. 2nd ed. John Wiley, 1988.