Strategic marketing channels management

Bibliographic Details
Main Authors: Bowersox, Donald J. (Author), Cooper, M. Bixby (Author)
Format: Book
Published: New York McGraw-Hill c1992
Series:McGraw-Hill series in marketing
Subjects:

MARC

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245 0 0 |a Strategic marketing channels management   |c Donald J. Bowersox, M. Bixby Cooper 
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300 |a xix, 488 p. ;  |c 24 cm. 
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650 0 |a Marketing channels  |x Management 
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