APA (7th ed.) Citation

Bowersox, D. J., & Cooper, M. B. (1992). Strategic marketing channels management. McGraw-Hill.

Chicago Style (17th ed.) Citation

Bowersox, Donald J., and M. Bixby Cooper. Strategic Marketing Channels Management. New York: McGraw-Hill, 1992.

MLA (9th ed.) Citation

Bowersox, Donald J., and M. Bixby Cooper. Strategic Marketing Channels Management. McGraw-Hill, 1992.