Direct marketing management

Bibliographic Details
Main Authors: Roberts, Mary Lou (Author), Berger, Paul D. 1943- (Author)
Format: Book
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000021565
008 021119n
020 |a 013214784X 
090 0 0 |a HF5415.126  |b .R62 1989 
100 0 |a Roberts, Mary Lou  |e author 
245 0 0 |a Direct marketing management   |c Mary Lou Roberts, Paul D. Berger 
650 0 |a Direct marketing 
700 0 |a Berger, Paul D.  |d 1943-  |e author 
999 |a 1000017759  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus