The secrets of successful direct response marketing

Bibliographic Details
Main Author: Jefkins, Frank (Author)
Format: Book
Published: Oxford : Heinemann Professional Pub. , 1990
Subjects:

MARC

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005 20030921093000.0
090 0 0 |a HF5415.126   |b .J43 1990 
100 0 |a Jefkins, Frank ,   |e author 
245 1 4 |a The secrets of successful direct response marketing   |c Franks Jefkin 
260 2 |a Oxford :   |b Heinemann Professional Pub. ,   |c 1990 
300 |a 205 p. ;   |c 22 cm. 
504 |a Includes bibliographical references (p. 188-189) and index 
650 0 |a Direct marketing 
650 0 |a Direct selling 
999 |a 1000017753   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017754   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus