APA (7th ed.) Citation

Holtz, H. (1992). Database marketing. John Wiley.

Chicago Style (17th ed.) Citation

Holtz, Herman. Database Marketing. New York: John Wiley, 1992.

MLA (9th ed.) Citation

Holtz, Herman. Database Marketing. John Wiley, 1992.

Warning: These citations may not always be 100% accurate.