APA (7th ed.) Citation

Willsmer, R. L.. (1984). The basic arts of marketing (2nd ed.). Business Books.

Chicago Style (17th ed.) Citation

Willsmer, Ray L. The Basic Arts of Marketing. 2nd ed. London: Business Books, 1984.

MLA (9th ed.) Citation

Willsmer, Ray L. The Basic Arts of Marketing. 2nd ed. Business Books, 1984.