Marketing management

Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
Format: Book
Published: Plano, Tex. : Business Publications , 1986
Subjects:

MARC

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005 20210110.0
008 021119s1986
020 |a 0256030731 
090 0 0 |a HF5415.13   |b .P387 1986 
100 0 |a Peter, J. Paul ,   |e author 
245 1 0 |a Marketing management   |c J. Paul Peter, James H. Donnelly 
260 2 |a Plano, Tex. :   |b Business Publications ,   |c 1986 
300 |a xiii, 730 p. ;   |c 24 cm. 
504 |a Includes index 
650 0 |a Marketing   |x Management 
650 0 |a Marketing   |x Management   |v Case studies 
700 1 |a Donnelly, James H. ,   |e author 
999 |a 1000017453   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus