Business analysis for marketing managers

Bibliographic Details
Main Author: Rogers, L. A. (Author)
Format: Book
Published: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann , 1978
Series:Marketing series
Subjects:

MARC

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100 0 |a Rogers, L. A. ,   |e author 
245 1 0 |a Business analysis for marketing managers   |c L. A. Rogers 
260 2 |a London :   |b Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann ,   |c 1978 
300 |a 174 p. ;   |c 23 cm. 
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504 |a Includes index 
650 0 |a Marketing   |v Case studies 
999 |a 1000017749   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus