APA (7th ed.) Citation

Rogers, L. A. (1978). Business analysis for marketing managers. Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann.

Chicago Style (17th ed.) Citation

Rogers, L. A. Business Analysis for Marketing Managers. London: Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1978.

MLA (9th ed.) Citation

Rogers, L. A. Business Analysis for Marketing Managers. Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1978.